Minimal Viable ROI Machine

Tim Ferris, author of “The Four-Hour Workweek,” writes about the importance of developing a “minimum viable product.” Most people believe that when they start a business, it has to be perfect right away. They invest copious quantities of time...

Adwords and the Six Stages of Awareness

The secret to Google Adwords is understanding the intent behind any given search that you want to advertise on. Compare the keywords "can I retire" and "certified financial planner in Springfield."The first keyword indicates that the searcher hopes to retire....

A Doctor Who Stands For Truth

We’ve been privileged recently to help an extraordinarily talented Osteopath physician with his marketing. Dr. Binyamin Rothstein has been practicing medicine for close to 35 years. After serving as a US Army Doctor for 3 years, Dr. Rothstein, opened a private...