Google Adwords vs. Facebook Ads – When To Use Which Platform


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, internet marketing

The only corporation that sells more online advertising space than Facebook, is Google. According to eMarketer[1], Google is expected to generate $72,690,000,000 in revenue in 2017. Google Adwords is most ... Read more

Marketing Automation for Inbound Leads with Zapier


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, internet marketing, retargeting

Introduction Inbound leads are way better than outbound leads… as long as you can get in touch with them. Otherwise, they’re worthless. This guide will teach you how to easily ... Read more

How to Grow Your Therapy Practice The Therapeutic Way


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internet marketing, psychology

Marketing doesn’t have to be cheesy and selling doesn’t have to be pushy. Here’s the therapeutic way to grow your practice… Back in January, I was talking with the CEO ... Read more

Case Study: $418,000 In Conversions from Retargeting


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internet marketing, retargeting

In 2014, retargeting technology became available to small businesses. Once the domain of large corporations only, all of a sudden entrepreneurs could get in on the action, too. There were ... Read more

Minimal Viable ROI Machine


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internet marketing, success

Tim Ferris, author of “The Four-Hour Workweek,” writes about the importance of developing a “minimum viable product.” Most people believe that when they start a business, it has to be ... Read more

One Tweak = 88% More Financial Planning Leads


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internet marketing

One small change in how we market to people under age 55 helped us generate leads even faster than before. Whenever a new client asks us for help, we first ... Read more

Top Three Marketing Mistakes Made By Chiropractors


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internet marketing

Chiropractors regularly seek out our help because of our ability to help them generate 15-60 new patients per month, depending on their objectives. One of our principles is to educate ... Read more

Reece Epstein Interviewed on “Building Better Businesses in ABA” Podcast

I had the privilege of being interviewed by Jonathan Meuller on the ‘Building Better Businesses in ABA” podcast. Jonathan is Co-CEO at Ascend Behavior Partners, a successful ABA provider, and Element RCM, a high quality revenue cycle management company. We discussed practical points and insights from my work helping ABA businesses with client enrollment and … Read more

SEO for ABA Therapy Clinics and Agencies

A Guide to SEO Methods (Both Free and Paid) for ABA Businesses One cannot overstate the importance of having a good search presence for ABA businesses. That’s because once parents decide to get ABA therapy, they typically either ask around for a referral from a trusted source… or turn to Google. Researchers estimate that 34.2% … Read more

Checklist: Use FB Ads to Quickly and Cheaply Validate Your Ideas

Many entrepreneurs fail because they are so convinced of the validity of their passions, creativity, and ideas, that they can’t imagine the marketplace may not be interested in what they have to offer. It’s wise to validate your service/product/marketing ideas before investing large sums of money and copious amounts of time into them. Before the … Read more

Interview: ABA Clinic Director Discusses Her Digital Marketing Success

Our very own Claire interviewed Reputation Elevation client Cristina Cordeiro, BCBA, about her experience with our marketing services. ABA is a form of therapy used to treat children and young adults with autism. In the interview, Cristina discusses how she went from receiving one or two referrals per month, to over 40, using our services. … Read more

Get “Facebook Ads that Just Work”

After months of development we have launched “Facebook Ads that Just Work.” “Facebook Ads that Just Work” is our guide to writing Facebook Ads that… just work: Read more about it here. A lot of people get stuck writing their Facebook Ads. They don’t know what to write for the headline or ad description. They’re … Read more