Did you know that home “shoppers will perform an average of 11 searches prior to taking action on a real estate site?”
That’s what the National Association of REALTORS and Google reported back in 2013.
I want to ask you a question: when you look for a product or service online, do you look at just one website? 5? 25?
When you want to hire a real estate agent (whom you will pay a very large some of money if you they do a good job), you do lots of research. You look at lots of competing agents.
Another important fact: according to Google, 96-98% of website visitors leave without taking action (like calling or emailing or buying or scheduling an appointment).
In a niche like real estate the numbers probably aren’t so dramatic. Still, most people who go to almost any website leave without doing something there.
So as a real estate agent, how do you get buyers and sellers to keep engaged with you through the research process?
How do you get them to come back to your website and take action?
I’d like to suggest retargeting.
Retargeting means that you advertise to somebody who visited your website, after they’ve already left.
Here’s how it works:
1. Person visits your website
2. Your website gives them a browser cookie
3. Person visits other websites with available ad space (Facebook, the New York Times, small bogs… many sites)
4. We automatically bid for the ad space in milliseconds
5. Your ad is displayed to the viewer
You probably get retargeted all the time. If you go to Amazon and look at furniture, you might see an Amazon ad for furniture on Facebook.
That’s retargeting.
With retargeting, it’s OK that home buyers and sellers are searching a bunch of times over a number of days and seeing tons of your competitor websites.
Why is it OK? Because you are consistently building familiarity with the prospect and giving them opportunities to come back to you.
Familiarity automatically builds trust and makes a person more likely to hire you.
These ads get clicks. For example, one of my retargeting ads has gotten a 7.8% click-through-rate. That means that if it’s shown 100 times, it’s clicked about 8 times. In Internet Marketing, that’s an insanely good ad. A standard banner ad might only see a 0.1% click-through-rate.
If you are interested in retargeting, schedule a time to chat with us. Reputation Elevation can completely set up and manage your retargeting, from coding work to ad design and monitoring.
It’s a service our clients love because it’s such an obviously good way to get more clients, and it works. We hope you love it too!
