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Every business owner knows there’s money to be made on Facebook. But most don’t know how to make it. The single biggest obstacle to success on Facebook is targeting ... Read more
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We all know that it’s easier to sell to people who bought from you in the past than it is to acquire a new customer. With Facebook, you can reach ... Read more
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Google likes YouTube a lot- they paid about $1.6 billion for it a number of years back. Google loves to put YouTube videos in its search results, often catapulting them ... Read more
The only corporation that sells more online advertising space than Facebook, is Google. According to eMarketer[1], Google is expected to generate $72,690,000,000 in revenue in 2017. Google Adwords is most useful when you want to place your message in front of people already looking for what you sell. If people are already shopping for what … Read more
Introduction Inbound leads are way better than outbound leads… as long as you can get in touch with them. Otherwise, they’re worthless. This guide will teach you how to easily get in touch with most or almost all of your inbound leads using the marketing automation sequence I developed for my clients. I am a … Read more
Marketing doesn’t have to be cheesy and selling doesn’t have to be pushy. Here’s the therapeutic way to grow your practice… Back in January, I was talking with the CEO of a non-profit that helps children in 3rd world countries who have ASD. This CEO lamented that not only kids in 3rd world countries, but also children … Read more
In 2014, retargeting technology became available to small businesses. Once the domain of large corporations only, all of a sudden entrepreneurs could get in on the action, too. There were two companies vying for dominance in the space: Perfect Audience and Adroll. I contacted everybody I could think to contact about the new opportunity, and enrolled … Read more
Tim Ferris, author of “The Four-Hour Workweek,” writes about the importance of developing a “minimum viable product.” Most people believe that when they start a business, it has to be perfect right away. They invest copious quantities of time and money building their business before they ever try to make a sale. Tim Ferris sees … Read more
One small change in how we market to people under age 55 helped us generate leads even faster than before. Whenever a new client asks us for help, we first identify the type of client who is most profitable for them. Then we implement a system to magnetically attract those people on autopilot. You won’t … Read more
Chiropractors regularly seek out our help because of our ability to help them generate 15-60 new patients per month, depending on their objectives. One of our principles is to educate our clients. So in the process of speaking with many chiropractors, we have found three common mistakes they are making that hurt their marketing efforts: … Read more
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