In 2014, retargeting technology became available to small businesses. Once the domain of large corporations only, all of a sudden entrepreneurs could get in on the action, too. There were two companies vying for dominance in the space: Perfect Audience and Adroll. I contacted everybody I could think to contact about the new opportunity, and enrolled … Read more
Tim Ferris, author of “The Four-Hour Workweek,” writes about the importance of developing a “minimum viable product.” Most people believe that when they start a business, it has to be perfect right away. They invest copious quantities of time and money building their business before they ever try to make a sale. Tim Ferris sees … Read more
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