Why Haiku Deck Is My Favorite Way To Make A Presentation

Do you think it is easier to be creative when you have limits to work within or when you have don’t? As Shane Snow argues in his book “Smartcuts,” it is actually easier to create within limitations.  Consider, Shane writes, the following two requests: “Say something funny.” “Tell a knock-knock joke.” Isn’t the 2nd one … Read more

Compiling Custom Audiences On Facebook

  Every business owner knows there’s money to be made on Facebook. But most don’t know how to make it. The single biggest obstacle to success on Facebook is targeting the right audience.  If you just use Facebook’s standard audience targeting options, you might be successful but you might not be.  That’s because Facebook does … Read more

Turn Past Buyers Into Fresh Buyers!

We all know that it’s easier to sell to people who bought from you in the past than it is to acquire a new customer. With Facebook, you can reach a great percentage of your past buyers.  This video below was made with chiropractors in mind, but it applies to many other niches as well: … Read more

Use Youtube To Outrank The Competition On Google

Google likes YouTube a lot- they paid about $1.6 billion for it a number of years back. Google loves to put YouTube videos in its search results, often catapulting them ahead of otherwise well-ranked websites. So let’s say your competitors are spending $2000-3000 each month building links to their website, keeping it at the top … Read more